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7 Elite Academy coach hits top spot on Amazon

By James Shaw, 01/25/20, 2:00AM MST


An all-new coaching resource and reference tool co-authored by 7 Elite Academy coach David Mayer and his Dad, Keith, has become a Number One bestseller on Amazon.
Gold Dust: How to Become A More Effective Coach Quickly, was written by David alongside his father Keith and focuses on building better relationships between coaches and athletes.
It was released on November 27th 2019 and became a Number One bestseller within days, remaining at the top spot ever since.
The pair have spent their careers working with professional football clubs across the world and wrote the book to highlight how coaching relationships are increasingly vital to improving athletes' performance.
David, who now works with young football players across the world as part of his role as 7 Elite Academy's Global Head of Foundation Phase, said: “The idea for the book came up in May last year. My Dad and I truly believe that the ability to connect and positively influence athletes is a vital part of coaching. It is something we live by, and we wanted to get the message out.“
“There are a lot of books that focus on technique and tactics, but the most important element in sports is the ability to relate to and lead your athletes, taking them on a journey to becoming even better athletes and people.
“We are both delighted that the book has sold so well, especially with it achieving Number One status on Amazon so quickly. It has received lots of recognition from top coaches around the World, and even current international athletes.
“My Dad and I have been asked to do numerous big podcasts and have also featured on the radio, with lots more opportunities and exposure for the book to follow in the UK and the US market.”
Writing the book gave David the chance to put his ideas into practice, through his with 7 Elite Academy footballers in the United States, Europe and Africa.
He added: “The book relates to 7EA because it is based around how you can become a more effective coach and get more out of your athletes, quickly.
“It’s something I pride myself on and the knowledge I have in this area allows us to develop our athletes, but also give them an even better experience than they are currently having.”
7 Elite Academy President Anthony Godfrey, who has worked alongside David and Keith at football clubs across the world, said: “I am so happy for David and Keith after seeing their book do really well in what is quite a crowded market.

“They are both very respected within professional football and their vast experience really comes through in the book. The ideas they discuss are so important for any coach in sport.

“The success of this book, written by one of our team, not only reflects the quality of coach we have in our ranks but the ambition that we have for them and they have for themselves in their own careers.

“And all that expertise and belief is what we are so keen to pass on to the youngsters who sign up to the academy.”

To buy the book, go to: