skip navigation

7 Elite Academy lands exclusive Adidas deal

By James Shaw, 02/07/20, 10:30AM MST


7 Elite Academy has joined forces with Adidas in a multi-year deal to supply kit, footwear and apparel to the organisation's players across the world.

The six-figure agreement will see 7 Elite Academy youngsters in the United States, United Kingdom and Africa exclusively wear Adidas playing and training kit.

Players will also use Adidas cleats / boots during games and training sessions for the duration of the four-year deal, which also has an optional two-year extension.

The agreement coincides with the start of the 2020 7 Elite Academy International Tournament this week, which has attracted players from across the world to Utah and Nevada.

7 Elite Academy President, Anthony Godfrey, is looking forward to seeing players benefit from working with the sportswear firm.

He said: “Adidas is a fantastic, world-renowned company that 7 Elite Academy is now exclusively using for apparel and footwear over the next four years at least.

“I am delighted that we have been able to create this partnership with Adidas, which will help to drive our young people onto bigger and better things.

“Adidas works with some of the world's biggest soccer clubs, so this association is a reflection of our growing stature within youth sport.”

7 Elite Academy runs training programs for thousands of youth soccer players across the world, with a focus on personal development both on and off the pitch.

The agreement will start on June 1st, as 7 Elite Academy continues an expansion plan that has already seen a number of its players sign contracts with professional clubs.

Daren Woolstenhume, Chief Executive Officer at 7 Elite Academy, said: “This agreement is the result of a lot of hard work by everyone here at 7 Elite Academy, from the staff to the parents and most of all, the players.

“The fact that we been able to agree such a fantastic deal with Adidas is very much due to the professionalism shown by everyone connected with our organisation.

“Adidas is famous for working with the teams the world's best soccer leagues and they have recognized the work we do with young people to promote this fantastic sport.

“They are very supportive of our programs and will work with us to expand that development, both within our current locations and further afield.”

7 Elite Academy will also receive extensive promotional support from Adidas, both throughout the league season and during its popular annual international tournament.

Jeff McAllister, Regional Sales Representative for Adidas, said: “7 Elite Academy is developing a reputation for working with some of the finest youth soccer players on three separate continents, so we are delighted to work with them.

“This partnership allows both companies continue this fantastic development process and help even more young people across the world achieve their goals.

“I am so excited to see how we can work with 7 Elite Academy and provide even more opportunities for growth and passion for soccer.”